Influencer Marketing Specialist

Cheil Italy, the data-driven creativity Agency under the Samsung Group, is looking for a Influencer Marketing Specialist to join our Campaign & Experiential Team.

Role and Responsibilities:

· Profile Identification: Researching influencers who align with brand values (Brand Fit) and have a relevant target audience.

· Metrics Analysis: Verifying follower quality, engagement rates, and audience authenticity (to detect bots/fake followers).

· Negotiation: Handling negotiations regarding fees and content packages (e.g., number of Stories, Reels, or static posts).

· Contract Management: Defining content usage rights, deadlines, and exclusivity clauses.

· Briefing: Developing clear guidelines for influencers, outlining key messaging and "dos and don'ts," while maintaining creative freedom.

· Logistics: Coordinating product sample shipments or organizing experiences and events.

· Content Approval: Reviewing creator assets before publication to ensure compliance with the brief and advertising regulations (e.g., use of #ad or #sponsored tags).

· Tracking: Real-time monitoring of content go-live and publication schedules.

· Performance Analysis: Collecting post-campaign data (reach, clicks, conversions, sales via discount codes).

· Final Reporting: Drafting documents to demonstrate investment effectiveness (ROI) and providing recommendations for future campaigns.

Required Skills:

• Experience: Minimum of 3 years of experience in the specific role;
• Digital & AI Oriented: Proven experience in digital campaigns and familiarity with major AI tools;
• Relational Growth: Proven ability to maintain and grow long-term client relationships;
• Creative Understanding: Ability to interpret and enhance the creative solutions proposed by the agency;
• Software Skills: Excellent proficiency in MS Office (specifically Excel and PowerPoint) and cloud collaboration platforms;
• Education: University degree, preferably in Communication or Marketing.

Attitude and Personal Qualities:

• Excellent Communicator: Outstanding written and oral communication skills in both Italian and English;
• Negotiation Skills: Strong ability to manage negotiations with clients and partners, finding win-win solutions while protecting agency interests and margins;
• Client Centricity: Deep commitment to client care, with a focus on building empathy, trust, and long-term satisfaction;
• Passion & Proactivity: A positive approach and determination to achieve success for both the agency and the client;
• Resilience: Ability to manage complex workflows and tight deadlines while maintaining extreme attention to detail;
• Team Player: A collaborative spirit to contribute to a dynamic and innovative work environment.

Place of work: Milan

About Cheil

Cheil Italia Srl is a subsidiary of Cheil Worldwide Inc.

We redefine the way brands connect and engage with consumers.

Data is our foundation, technology is our building block. We drive our clients to address change creating 360° communication projects mixing advertising, digital marketing, retail and experiential marketing.

Our ethical approach

We are a certified Agency with the following certifications:

· Certified Quality System – ISO9001

· Certified Anti-Bribery – ISO37001

· Certified Carbon Footprint - ISO14064

· Certified Gender-Equality – UNI 125:2022

· Occupational Health & Safety – ISO45001

We are an equal opportunity employer

All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, age, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.